Redefining how friends travel together — polls, plans, and payments in one place

My role

July 2025

Duration

Stealth

Company

Product Designer

Role

UX
UI
User Research
Brand identity

Skills

Context

I was approached to design a new digital product tackling a familiar challenge: planning trips with friends. While travelling together is joyful, the process of organizing - agreeing on destinations, activities, and expenses - is often messy and frustrating. The proposition was to create an all-in-one app that could transform this experience from chaotic to seamless.

I delivered a full UX flow, a design system, and three high-fi screens as part of a proposal.

I explored how the mobile app might support:

  • Setting up and managing group trips

  • Real-time decision-making through polls

  • Updating a shared itinerary automatically

  • Tracking and settling expenses easily

Key results

Brand identity

to differentiate in a crowded market.

WCAG accessibility rating

UX
strategy

A single week from an idea to a complete blueprint ready to be shipped

Fast delivery

Challenge

How might we better support gallery visitors in exploring the exhibition through audio?

Let’s dissect the old experience:

Difficult to navigate

Stacked players and no visual representation of the stops make it difficult to find your bearings in the experience

Inaccessible UI 

Small touchpoints and poor colour contrast are an obstacle for users with accessibility requirements 

Broken user journeys

Users required access to transcripts alongside audio, but those were difficult to find

Poor loading times

Because of the stacked audio players, the page takes long to load which causes early drop-offs

Research process

Conducting a Hotjar study with 300+ screen recordings captured.

Leading in-gallery observation sessions with 5 participants

I generated these insights through exhaustive research combining quantitative and qualitative insights about the user behaviour. Some of the methods included:

Dissecting the behavioural insights through affinity mapping

Creating a user journey map as a summary of findings on the key pain points

Iterative design

The design process spanned 4 iterations, going from lo-fi user flows through to UX and UI experimentation, to a fully working prototype. That prototype was then used to run usability testing in the galleries.

Before & After

Redesign

Visual cues for easier wayfinding

Including depictions of each audio stop helped users orient themselves in the physical exhibition space.

Including audio transcripts

Allowed users to read along and improved their comprehension of the guide.

Navigation between stops

By splitting up the stops, we lightened the cognitive load and shortened loading times since we no longer had to queue every audio player simultaneously.

Accessible audio player UI

Considering colour contrast, touch fields and correct labeling ensured easy use.

Design solution

Let’s do a deep dive into new features of the guides that secured a 300% increase in audio play time.

Simple navigation

Indicate what type of aid you need: an audio guide, or perhaps a British Sign Language one?

New audio player experience with transcripts

Listen to the fascinating voices of the artists and curators, and read along.

UI updates

Wellcome Collection’s guides needed particular accessibility attention as they are used by a diverse group of users, including people with visual and hearing impairments. 

Here are examples of how I handled meeting the WCAG’s AA accessibility standards while designing the guides in order to ensure their accessibility for our broad audience. 

Key results

Visitor
Accessibility
Award

1st place for accessibility among British museums

WCAG accessibility rating

AA

Average listening time increased from 2 to 6 min

300%